It’s almost too perfect if you think about it.
One of the most photographed couples, Gigi Hadid and Zayn Malik, has been tapped for the newest Versus campaign.
Instead of being the focus in front of the camera, as she usually is, Hadid assumes the role of a stern observer. On Instagram, luxury brand Versus shared a VHS-quality video featuring the couple, along with model Adwoa Aboah. In the brief 10-second clip, Gigi is seen filming boyfriend Malik and Aboah with her phone around a small dimly lit apartment. So her character here is: your one friend who has to snap or IG story every damn thing that happens all night. Aboah does a little shoulder shimmy in a metallic getup, while Malik removes his coat and shuffles off to a corner to brood and just be his usual hot self. It’s high art guys. Gigi concentrates on the two in a loose white top.
We’re curious to see what comes next. Will the trio engage in a mini house party while Hadid captures it all on film? Will they have a sleepover replete with silk Versus pajamas and co-ed shenanigans? Will Malik ever leave the corner? So many questions.
Last year Malik was anointed by Donatella Versace as creative director of the brand — a younger, cooler Versace if you will — after Anthony Vaccarello’s exit.
“Versus is the rock and roll soul of the Versace family and has always been associated with music,” Versace said during an interview with the New York Times during London Fashion Week. “Everyone from the Foo Fighters to Lenny Kravitz has played at the shows, and it is all about rebellion. For me, Zayn was the perfect fit.”
Versace liked Malik’s “quiet, mysterious demeanor.” So did Gigi, right?
Like what you see? How about some more R29 goodness, right here?
Bella Hadid Looks Like A Disney Princess In This Paris Fashion Week After Party Dress
Bella Thorne Always Uses These Two DIY Tricks On Her Jeans
Rihanna & Kendall Jenner Are Obsessed With These Extra-Large Hoops